What is the recent PFU Limited announcement about a brand name change for its document scanners?
PFU Limited announced a brand name change—from Fujitsu to Ricoh—for its award-winning scanner lineup.
What changes can we expect for PFU Limited/PFU America, Inc.’s document scanners as part of the Ricoh rebrand?
The only change will be a logo change—from Fujitsu to Ricoh—on all product packaging, documentation, and what is printed on the device. Customer service, pricing, part numbers, etc. will remain the same.
When will these changes take place?
Branding changes will begin to occur in April 2023 to PFU America, Inc.’s website, marketing materials, documentation, etc. On-product branding will be rolled out over the next six months.
What are the details of Ricoh’s transaction of PFU Limited?
In September 2022, Ricoh Company Limited purchased a majority share (80%) of PFU Limited. Fujitsu remains a 20% share owner.
Who is PFU Limited?
Since its founding in 1960, PFU Limited has been headquartered in Ishikawa, Japan and expanding its business globally. Based on the technologies cultivated through computer development, PFU provides a total range of IT-related products and services, including hardware such as image scanners and embedded computers, security and document management software and services, IT infrastructure building, and multi-vendor services in partnership with other companies. In 2022, PFU Limited joined Ricoh Company Limited.
Who is PFU America, Inc.?
PFU America, Inc. is the U.S.-based subsidiary of PFU Limited and is a leader in document scanning solutions. PFU Limited and PFU America, Inc. have been the driving force behind all ScanSnap and Fujitsu brand scanners for the past 20+ years-- licensing the Fujitsu brand name for its fi series document scanners and earned number one market share for document scanners in the U.S.
Who is Ricoh Company Limited?
Ricoh Company Limited is a leading technology organization that empowers digital workplaces with cameras and office equipment such as printers, photocopiers, fax machines, and Software as a Service (SaaS) document management applications.
Who is Ricoh USA?
Ricoh USA is an information management and digital services company and part of Ricoh Company Limited.
Is PFU America, Inc. now part of Ricoh USA?
No. PFU America, Inc. will remain the U.S.-based subsidiary of PFU Limited. Ricoh USA will remain a trusted partner and reseller of PFU America, Inc. scanners.